The Balanced Scorecard: Translating Strategy into Action

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The Balanced Scorecard: Translating Strategy into Action

They show how to use measures in four categories-financial performance, customer knowledge, internal business processes, and learning and growth-to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives. The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy.


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Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard. The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business. About the Authors Robert S.


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See quantity pricing. Pages: Related Topics: Implementing strategy , Accounting procedures , Accounting , Strategy formulation , Organizational learning , Balanced scorecard , Innovation , Planning , Performance measurement , Control systems , Financial analysis ,.

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